About Jean Dousset, the great-great-grandson of the founder of Cartier, using lab grown diamonds to make jewelry. The feedback received basically fell into two distinct categories: (1) Lab-grown diamonds are not scarce and therefore cannot be made into "jewelry"; (2) Lab-grown diamonds will inevitably develop in the jewelry field.
More than two years have passed by. The particles of cultivated diamonds have become larger and larger, and their development in the field of wedding jewelry has become more and more prosperous. It has even directly affected the natural diamond retail market in the same field. Whether it's the actions of Lightbox or the "alert" issued by Rapaport, this fact is illustrated without exception.
On September 6, Jean Dousset’s first offline flagship store opened in California, USA. With the aura of being a "descendant of Cartier", Dousset once again pushed the retail of lab grown diamonds to a new level by relying on his working experience at Chaumet, Boucheron and Van Cleef & Arpels, as well as the foundation of the designer brand of the same name in 2010. the height of.
If we open Jean Dousset’s website, we can easily find many cultivated diamond works that can be called high-end jewelry. Here are four simple examples:
White E Color diamond + pink diamond ring
White diamond: 9.61 carats, E, VS1
Pink diamond: 3.13 carats, FP, VS2
Certificate: GIA, IGI
Gold: 18K rose
Price: $98,000
Source: Jean Dousset
All works can be customized and matched and produced with corresponding lab grown diamonds Suppliers according to the customer's needs. According to reports, Jean Dousset has set up a customization area in his store, which not only conveys scientific knowledge about cultivated diamonds to customers, but also allows customers to see "the cutting process from rough to polished diamonds."
Can lab-grown diamonds become jewelry, even fine jewelry? Perhaps in the long run, the scarcity of materials is really a "flaw", and the cost of artificial products will become cheaper and cheaper. But are “materials not scarce” and “cheap costs” really insurmountable thresholds? This is a question worth thinking about.
For a work aimed at consumers (especially high-end consumers), in addition to material value, design value, brand value, service value, etc. may have a higher status. It is the combination of these values that determines whether a product is "high-end."
Of course, this is also closely related to the understanding of consumer groups, which takes time to gradually educate and cultivate. But in any case, the view of "man-made = cheap" is biased because it fundamentally denies the value attribute of human labor.
So, can lab grown diamonds create a high-end work? We believe it is possible because:
Human knowledge, wisdom and labor are inherently advanced.
A diamond is for everyone.
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