BriteCo is a jewelry and wedding insurance company founded in 2017 and began offering jewelry insurance in 2019. In addition to insurance, BriteCo also provides independent jewelry retailers with an advanced valuation system, claimed to be one of the most powerful valuation tools on the market and used daily by thousands of jewelers across the United States.
This report is based on a survey sample conducted by the company between March 1, 2019, and May 31, 2025. It aims to provide relevant data, information, and trend analysis for the diamond industry.
Please read with caution.
I. Market Structure: Subdivision from "Substitute" to "New Category"
By 2025, the diamond market will have completed its transition to mainstream adoption, with a clear distinction between laboratory-grown diamonds (LGDs) and natural diamonds (NDs).
Data shows that the penetration rate of cultured diamond products in engagement rings in the United States reached 47.7%, accounting for 42.1% of sales in overall diamond jewelry, an increase of 8-9 times compared to 2019, with a five-year compound growth rate of approximately 70%.
This data confirms the evolution of cultured diamonds from a niche alternative to a mainstream choice.
In the non-bridal jewelry sec
tor, cultured diamond products account for 22.4%, with a market share projected to increase by 240% between 2020 and 2025, demonstrating their rapid penetration into everyday wear.
In terms of industry positioning, cultured diamonds have been redefined as "affordable everyday luxury," while natural diamonds have returned to their status as "scarce, enduring assets." The two have (essentially) completed the transition from a "substitute" relationship to a "complementary" one.
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