Recently, two major fashion jewelry brands have issued announcements about Lab grown diamonds. Swarovski said that after its "successful debut" in the U.S. and Canadian markets, the company is preparing to promote its cultivated diamond products Swarovski Created Diamonds globally. Key markets include: China, Italy, South Korea, Japan, the United Kingdom, Australia, France, Austria, United Arab Emirates. Pandora's news announcement is titled "Pandora Continues Its Mission to Democratize Diamonds" and states that it will launch three new lines of lab-grown diamonds in the Australian, Mexican and Brazilian markets and is committed to bringing Lab-grown diamond jewelry products are introduced to more customers. At present, Pandora has launched lab-grown diamond jewelry in the UK, the United States, and Canada. In the first half of 2023, its lab-grown diamond product sales reached 66 million Danish kroner (approximately US$9.68 million), a year-on-year increase of 268%.
Looking back on the development of the jewelry industry in the past five years, Lab grown diamonds are definitely a hot topic that cannot be avoided. More and more jewelry brands at home and abroad have already or are starting to develop the Lab Grown diamond business. Why do jewelry brands favor lab-grown diamonds? This article will start from the perspectives of lab-grown diamond product attributes, industry trends, brand layout, possible industry pain points and solutions, and discuss the development potential and prospects of lab-grown diamonds with colleagues in the industry.
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